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Home: Welcome
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Home: Our Approach
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Creating value+ through connecting our 5 pillars.

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We are able to create,
localise, distribute & scale

Traditional models do not work anymore and we know where audiences
are going next

1st agency that connects

the entire online and offline world, focusing on IPs with media component 

We are here to disrupt
through collaboration

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We bring the best from the worlds of media, entertainment, content, intellectual property, brands and sponsorship together to create meaningful sponsorships, innovative experiences and unforgettable memories.


O4 Content identifies Content IP that enables an online & offline ecosystems to be built and commercialised.O4 Content brings a team of professionals who have the ability to spot IPs and craft the commercial relationships around the IP. 


O4X is business anchored by Face-to-Face events and online/on-air content that is designed to engage communities through differentiated and immersive experiences, presented in different formats in order to allow consumer engagement at multiple levels. We create an Always On strategy that blurs thelines between the digital and in-person space, allowing us to grow & keep the community engaged, involved and invested like never before. 

Home: Our Scope
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The O4 Company identifies, creates, develops and commercialises opportunities in the world of media. Harnessing both the online and offline worlds, we aim to disrupt the current business models and create value + for our clients.


We want to create Content that Matters – one that is not only event-based or media-based but one that combines these worlds through an Always On approach that can thrive in an extended ecosystem and be scaled and replicated globally.


Connecting the worlds through an

     Always On approach

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Home: Our Process


Connect with us to discuss how we can address your pain points and accelerate your goals in A sia and beyond.

Michele Lee
Managing Director at O4X

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Michele brings to the company over 20 years of corporate, government and entrepreneurial experience across a range of industries, including MICE, sports, and other lifestyle segments. She has led teams to build brands and concepts in Singapore, as well as in North America and the Middle East. A strong believer that communities should be the cornerstone of anything a brand does,
Michele will drive O4X forward by creating
and integrating offline and online experiences that speak directly to audience at every
stage of engagement.


Luke Koh

Head of Commercial & Sponsorship

Luke is an established sales professional of 15 years with over a decade of regional business development experience and network in the media, sports, entertainment, events and MICE sectors. He worked at ONE Championship, GroupM, Pico Art, IMG and IQPC. With a strong focus on corporate partnerships and sponsorships, he worked with top international brands in the region.

Home: Our Team

Having been in the marketing and content building space for the past 15 years, Xuan has developed a knack for the unconventional ‘destroy to create’ approach. Collaborating closely with diverse groups of clients and creative audiences in assembling out-of-the-box concepts has only fuelled his inquisitive mind. He has worked with regional and international brands in championing marketing ideas, identifying and developing content, and building communities around passion-led initiatives.

Xuan Sim
Head of Content

Liyana Morrison
Head of Activations

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Liyana brings over 15 years of experience in regional events, brand marketing and artist/talent management in food, hospitality, lifestyle media and entertainment. She has conceptualized and executed first-time events and campaigns for international brands across the region. From being on the organizing team for large-scale pop culture convention, the inaugural Singapore Toy, Games & Comic Convention; leading regional on-ground talent tours for Asian Food Channel (AFC) and HGTV; to overseeing regional talent searches, integrating both offline and online/on-air experiences, for AFC and Food Network – creatively captivating communities through engaging activations is at the heart of her experience.

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Colin Yan
Partnerships Director

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Colin has over 8 years of experience handling commercial partnerships in the events space for major B2C focused events across verticals such as Sports, Culinary, Music, Fashion, Arts and Festivals. He has amassed a strong sponsorships and partnerships background, where he worked on partnerships across both the corporate and government space for several events around the region at IMG, Pico Art and now O4X. These include: The Color Run South East Asia, Taste of Hong Kong, Ultimate Fighting Championship, HSBC Women’s World Championship, World Golf Championship- HSBC Champions, Sime Darby LPGA, Bloomberg Square Mile, Asian Tour, Marina Bay Singapore Countdown, i Light Singapore, Art-Zoo, Children’s Festival, Hydeout Music Festival, GastroBeats, Singapore Night Festival and Sneaker Con.

Daphne Tan
Partnerships Manager

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Daphne has experience working in the hospitality, events, and design industry since 2010, playing cross functional roles across B2B/B2C creatives and marketing communications. She has a strong sense of design and people skills. Daphne has also worked on numerous platforms including HSBC Women’s World Championship, Sime Darby LPGA Malaysia, Sneaker Con,

to name afew.

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