An Annual Feast for Bundesliga Fans
We are thrilled to announce that the inaugural Bundesliga Oktoberfest will
officially land in Shanghai at West Bund, Gate M from September 20 to October 6, 2024. Led by the Bundesliga official and organized by O4 Group, the event will feature top clubs such as Bayern Munich, Borussia Dortmund, Borussia Mönchengladbach, Eintracht Frankfurt, VfL Wolfsburg, Bayer Leverkusen, and VfB Stuttgart, alongside numerous partners, to present a unique celebration of German football, cuisine, and culture.
The World’s First Bundesliga Museum Arrives Onsite
With its rich match atmosphere, tactical diversity, and long-standing club history, the Bundesliga is not only one of the most prestigious leagues in European football but also the football league with the highest average attendance globally.
At this Bundesliga Oktoberfest, the world’s first Bundesliga Golden Museum will debut, allowing fans to relive over 60 years of the Bundesliga’s illustrious history, as well as unforgettable moments and stories of the Bundesliga’s relationship with China. The exhibit will also feature a collection of rare, signed jerseys and memorabilia that trace the championship moments and miracles embedded in the Bundesliga’s DNA.
Experience the Bundesliga Viewing Party with Excitement and Passion
After Bayer Leverkusen became the first unbeaten team to win the Bundesliga title last season, the 2024/25 Bundesliga season has reignited with fierce competition. Bayern Munich, the perennial Bundesliga champions, Borussia Dortmund, who lost in last season’s Champions League final, and Bayer Leverkusen, aiming for another miracle, are all contenders for the coveted Deutsche Meisterschale (Salatschüssel).
During the Bundesliga Oktoberfest, the Bundesliga, in collaboration with Migu and various clubs, will host live viewing parties. Fans can cheer for their favorite teams in themed viewing zones filled with a vibrant atmosphere and participate in fun, interactive games with prizes—making every moment a celebration!
Authentic German Cuisine to Ignite Your Taste Buds
No viewing party is complete without a glass of rich, flavourful German beer and a variety of delicious foods.
At this Bundesliga Oktoberfest, Haxnbauer®, the global official food partner of the Bundesliga and a German culinary expert, will lead the beer and food experience. Together with a host of other food vendors, they will offer fans a delightful gastronomic journey.
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