O4X, a leading innovator in lifestyle events and intellectual property development, is proud to announce a strategic partnership with SPH Media, Southeast Asia's premier integrated media company. The collaboration begins with Sneaker Con Southeast Asia 2025, which will take place on 22 and 23 February 2025 at the iconic Marina Bay Sands. This kicks off the first-ever partnership between O4X and SPH Media and will provide unparalleled access and engagement across a wide spectrum of audiences and mediums.
This collaboration represents a fusion of creative event innovation and extensive media expertise, combining O4X’s unique approach to experiential events with SPH Media’s ability to engage diverse audiences. By working together, the two organisations aim to set a new benchmark for event promotion and audience engagement across Southeast Asia.
Michele Lee, CEO of The O4 Company, shared her vision for the partnership: ‘In joining forces with Asia’s leading media organisation, we want to engage audiences through the multiple touchpoints and platforms that SPH Media has. We have a slew of experiences lined up for sneaker fans and look forward to sharing these with SPH Media’s audience both in Singapore and across Asia. Together, we are poised to redefine how lifestyle events are brought to life.’
Kuek Yu Chuang, Deputy Chief Executive Officer of SPH Media, said: ‘SPH Media is delighted to partner with O4X in driving greater engagement with lifestyle events that resonate with today’s audiences. By combining O4X’s innovative event concepts with our media capabilities, starting with Sneaker Con SEA, we aim to deliver dynamic, multi-platform experiences that connect communities and celebrate culture. We look forward to this collaboration growing into a long-term, impactful relationship.’
Sneaker Con SEA 2025, a celebration of sneaker culture, street style, and community, is the first lifestyle event under the O4X and SPH Media partnership. With exclusive coverage, engaging campaigns such as ‘Design Your Sneaker’, and curated digital content, this collaboration will enhance the audience experience and strengthen the event’s presence in Singapore and across Southeast Asia.
Alan Vinogradov, Founder of SneakerCon, added: ‘Next year’s Sneaker Con SEA promises to be an unforgettable experience as we embark on an exciting journey of growth, innovation, and cultural celebration. With incredible events, groundbreaking activations, and a shared passion that unites us all, this is more than just a convention—it’s a movement.’
About SPH Media
SPH Media is a leading media group, with operations in the publishing of newspapers, magazines, and books in both print and digital editions. It also owns and operates other businesses such as radio stations and outdoor media. The mission of SPH Media is to be the trusted source of news on Singapore and Asia, to represent the communities that make up Singapore, and to connect them to the world. The businesses are held by SPH Media Trust, a public company limited by guarantee. For more information on SPH Media, please visit www.sph.com.sg, and our social media channels on Facebook, Instagram, LinkedIn, and YouTube.
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